The Lake Gazette

  MonroeCity.net

WEDNESDAY, December 31 , 2008 ~ Vol. 12 No. 42

Monroe City, MO  

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About Us

Our Staff  |  Our Deadline  |  Office Hours  |  Mail Subscriptions  |  Newsstand Locations

We Welcome Your Letters  |  We Welcome Your News   |  We Welcome Your Advertising

Our History

 
The Lake Gazette is located at 304 S. Main St. in Monroe City and was established in April 1997. It is the largest paid circulation weekly newspaper in Northeast Missouri.
 

Our Staff

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Linda Geist, Publisher/Owner
Christopher Faughn, Reporter
Adrian Saunders, Graphic Artist/Advertising
Janet Painter, Bookkeeper
Renee Stone and Lisa Minor, Sports
Juanita Yates, Weekly Columnist-Country Style
Nancy Stone, Weekly Columnist- Monroe County History

Linda Whelan Geist founded The Lake Gazette in 1997. A 1977 graduate of the University of Missouri School of Journalism, she earned the Cowgill Blair Award for the student with the most potential in newspaper publishing. She also won the state's Student of the Year award as a high school student at Monroe City R-1 High School and earned many awards through Missouri Press Association and Missouri Press Women's Association for writing and photography. She began her journalism career at age 16 at The Monroe City News. She serves as treasurer of the Missouri Press Association and is a member of the Missouri Democratic Editors. She is a member of the University of Missouri Alumni Association and served on the university's parent advisory board. Geist is a member of St. Stephen Church at Indian Creek, Monroe City Lions Club, Monroe City Chamber of Commerce and Women's Auxiliary to VFW Post 4240. She published a book of the town's history and residents in 2007 and also has published two cookbooks. She has three grown children and two grandchildren. Her family has lived in Monroe County since the early 1840s.

Reporter Christopher Faughn covers Panther and Trojan sports and also is a general assignment reporter. A graduate of Lincoln University in Jefferson City, Faughn holds a bachelor of arts degree in journalism and previously worked as editor in chief of his college newspaper.. He also has been a reporter for the Versailles Leader-Statesman and has won awards for his sports writing and news reporting. He and his fiance make their home in Hannibal and are to be married in March.

Adrian Saunders joined the staff in 2008 as a graphic artist. She previously worked at Intermet for 17 years and attended college at Truman State and Hannibal LaGrange.

Nancy Stone, who also serves as president of the Monroe County Historical Society, writes a weekly column on Monroe County history. She also holds a degree from Columbia College.

Janet Painter is the author of the Years Ago column and also does the billing and subscription updating. She works part-time and is a full-time employee of CW's Awards and Trophies. She has been associated with the newspaper for more than nine years.

 

Our Deadline

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Our deadline is Monday at noon the week of publication.
 

Office Hours

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Our office is located at 304 S. Main St. in Monroe City.
Office hours are 8:00 a.m. to 5:00 p.m. Monday through Friday.
 

Mail Subscriptions

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Monroe County residents $25 a year including tax.
Elsewhere $30 a year including tax.
Other countries $65 a year including tax.

  

Newsstand Locations

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Monroe City
    
Ben Franklin
     Sweet Shop
     Abel's Quik Stop
     Buckman's Convenience Store
     Casey's General Store
     Dollar General
     Amoco's Convenience Store
     C&R Market
     Pizza Hut

Paris
     Abel's Quik Stop

Perry

Shelbina
     C&R Market

Center
     Pickadilly Quik Store

Single copies are 75¢

 

We Welcome Your Letters

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Letters to the editor will be published in our print edition without charge as space permits. They must be signed and include an address and phone number so the letter's authenticity can be confirmed. Names will not be withheld. The subject matter cannot deal with personalities.

Letter writers must reside in The Lake Gazette's market area, or have ties to the area.

Letters must be kept to a reasonable length, and we reserve the right to condense or edit letter without changing their meaning.

Letters thanking private individuals or groups will be published only as paid advertising. Thank-yous to the community at large will be considered on a case-by-case basis.

Letters that praise or criticize private businesses will not be accepted. Letters that discuss political issues are welcome, but letters that support or oppose political candidates will be published only as paid advertising.

Letters should be original in thought; mass produced letters are not acceptable.

Letter may be mailed to or delivered in person to our office at 205 W. Dover Monroe City, Mo. 63456, or emailed to the lakegazette@socket.net.

 

We Welcome Your News

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Birth announcements and photos of newborns will be published without charge of any baby born to parents or grandparents from The Lake Gazette's market area.

The information submitted should include the complete name of the baby, parents and maternal and paternal grandparents (and great-grandparents if living), the town of their residence, the baby's sex (sometimes it's hard to tell from the name), it's height and weight at birth, the exact time of birth and hospital, and the names and ages of any siblings. In the case of unmarried parents, the father's name will not be published unless the information is accompanied by his signature permitting us to do so.

Birth announcements will be edited so they appear in consistent style.

Announcements may be mailed to or delivered in person to our office at 304 S. Main Street Monroe City, Mo. 63456, or emailed to the lakegazette@socket.net.

Engagement and wedding announcements will be printed without charge. Photos are welcome.

News of birthday parties for children ages 1 to 5 who live in the Gazette's market area or whose grandparents live in the Gazette market area will be published without charge and this may include a photo. Birthday ads, which congratulate someone on reaching a certain milestone, generally cost $16.

Death notices, including photographs, are published without charge. All relevant factual information will be published, although we may rewrite to edit for consistent style, spelling and grammar. Tributes to the deceased and thank-yous will be charged advertising rates. They may be emailed to gazettenews@socket.net or faxed to 573-735-3261.

The deadline for all news is noon on Monday of the publication week, any news received after deadline will be published the following week.

 

We Welcome Your Advertising

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Classified ads up to 25 words paid in advance are $4 each per week or three weeks for $10.

Classifieds which require billing or a tearsheet are $5 each.

Legal/classified display advertising is $5.25 per column inch based on five columns to a page. All sizes of ads are available.

Display ads (ads with boxes around them which appear on pages other than classifieds) are $4.50 per column inch based on five columns to a page. All sizes of ads are available.

Color advertising cost $25 for spot color and $100 for full color.

Cards of thanks generally start at $18 for small ads and cost up to $42.50 for the preferred size ads, based on the amount of text.

Advertising inserts are welcome. Prices are based on the size and frequency. To advertise in the Gazette's immediate market area, we need 2,400 inserts.

Advertising deadline is noon Monday the week of publication.

Banner and tile ads linking to websites are available on our online edition with 6 month commitments. Tile ads (along the left side of page) range from $45 to $150 per month on the home page and $30 to $100 per month on other pages depending on size. Placements on other pages are $5 per month extra per page. Linking to your webpage also costs $5 per month extra.

Non-profit organizations may place a tile ad for one month at a reduced rate of $25 per month, but will not be placed on the home page and must be paid in advance.

 

Our History

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The Lake Gazette newspaper was founded in April of 1997. It is now the largest paid circulation newspaper in Northeast Missouri with a circulation of 2,400.

Linda Whelan Geist is the publisher and owner. She published her first edition of the tabloid-format paper on April 2, 1997, after being fired from The Monroe City News and the Mark Twain Regional News on Feb. 1, 1997. The News ceased operations in its 125th year two weeks prior to the third year of the Gazette's existence.

Geist began the publication with one part-time employee, Linda Stinson, a graduate of the School of the Ozarks, and herself. She began her journalism career while in high school when H. Michael Sell offered her a job at The Monroe City News for $1 an hour, 12 hours per week during the school year and 40 hours per week during the summer. She published her first special edition on the history of the Hunnewell Homecoming when she was 16. She worked there three summers prior to graduating in 1977 from the University of Missouri School of Journalism where she received the Cowgill Blair Award for the student with the most potential in newspaper publishing.

She also worked for the Columbia Daily Tribune and the Columbia Missourian while in school and the Higginsville Advance and the Hannibal Courier-Post, in addition to publishing newsletters for Diemakers, Inc., and Contel Telephone Company. She returned to the News several times during her career, last serving as publisher, during the time when the company was owned by American Publishing Co., a Canadian-based holding company, which was later sold to Liberty Publishing.

She started operations in a small rented room at 205 W. Dover in a building owned by her sister, Debbie Keller. During the first few weeks of publication, her parents, siblings and children hand-delivered the newspaper to each home in Monroe City to establish its presence. The paper quickly grew and gained more subscribers than its competitor, the News, within the first year of its existence.

"Hometown News by and for Hometown People" was the original theme of the paper, which prides itself on its news and coverage of Monroe City and the Mark Twain Lake area and its quality photographs and graphics.

In 2000, the Gazette purchased its own building at 217 N. Main St., and expanded its operations. Following the tornado that hit Monroe City on March 12, 2006 and destroyed that building, the paper relocated to the 205 W. Dover location. In May 2007, the office was moved to a completely renovated and redesigned building at 304 S. Main St.The paper is printed on Wednesday mornings at the Mexico Ledger and is mailed at the Monroe City Post Office and sold at convenience stores and other locations throughout the lake area.

 

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http://monroecity.net is the online publication of The Lake Gazette Copyright © 2008. PO Box 187 Monroe, MO 63456.
Phone: (573) 735-3300     Fax: (573) 735-3261     Email: lakegazette@socket.net

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